A Descriptive Study on Consumer Preferences for Natural Moisturizers for Bangalore’s Climate

Abstract: This research explores consumer attitudes towards natural moisturizers in Bangalore, with emphasis on the effects of the city's distinctive climate on skin hydration and well-being. The research seeks to uncover the influence of Bangalore's varying humidity and temperature on skin health, examine consumer desire to make a transition from chemical-based to natural skincare products, and create a scientifically supported natural moisturizer based on the local climate. From a survey of 113 respondents, the study finds that consumers place a high priority on sun protection, hydration, and natural ingredients with a clear preference for lightweight, non-greasy textures. The main findings are that concern over sensitive skin and recommendations through word of mouth are the drivers of natural moisturizer adoption. Floral scents are most sought after, and even as cost is paramount, consumers will pay extra for products providing quality, efficacy, and environmentally friendly attributes. The research suggests creating mid-range products between ₹200-₹500, focusing on dermatologist recommendations, and positioning sustainability as a major selling point. By catering to these consumer demands, brands can successfully meet the increasing demand for natural skincare products in Bangalore's weather.