A STUDY ON ANALYSIS OF CYBERSECURITY THREATS IN BIG BASKET

Abstract: This study provides an in-depth analysis of the cybersecurity threats faced by Big Basket, a leading online grocery delivery service in India. As e-commerce continues to grow rapidly, it presents lucrative opportunities for businesses but also attracts a diverse range of cyber threats. These threats include data breaches, phishing attacks, ransomware, and insider threats, each posing significant risks to customer data and organizational integrity. Given Big Basket's handling of sensitive consumer information, understanding and mitigating these risks is crucial for maintaining customer trust and ensuring business continuity. The research aims to identify specific vulnerabilities in Big Basket’s cybersecurity framework, assess the effectiveness of current security measures, and evaluate the level of awareness and preparedness among employees and customers regarding these threats. Utilizing a descriptive research design, the study collects qualitative and quantitative data from various stakeholders, analysing their perceptions regarding cybersecurity risks. The findings reveal that while a considerable number of users have not experienced a security breach, there is a persistent concern regarding issues such as payment fraud and data leaks. This indicates a pressing need for improved cybersecurity measures. The study highlights the importance of enhancing user education and implementing advanced security protocols like encryption and two-factor authentication. By fostering a culture of cybersecurity awareness and vigilance, Big Basket can bolster its defence’s against potential cyber attacks, thus ensuring a safer online shopping experience for its customers.

Keywords: Cybersecurity, E-commerce, Big Basket, Data Breaches, Phishing, Ransomware, Consumer Trust, Security Measures, Vulnerabilities, Awareness.