A STUDY ON CONSUMER PERCEPTION TOWARDS SMART HOME TECHNOLOGY

Abstract: This study explores consumer perception towards smart home technology, examining factors influencing adoption, benefits, and concerns. The research investigates how consumers perceive smart home devices, their willingness to integrate these technologies into daily life, and the impact on their lifestyle and decision-making processes. The findings provide insights into consumer attitudes, preferences, and expectations, offering valuable implications for manufacturers, marketers, and policymakers in the smart home industry.