A STUDY ON MOBILE APP DEVELOPMENT FOR E-COMMERCE IN COIMBATORE CITY

Abstract: The study explores the development and impact of mobile applications in the e-commerce domain. It highlights how mobile apps have become a vital component of modern business strategies due to their role in enhancing user engagement, offering convenience, and driving revenue. The research focuses on the essential features, technologies, and challenges involved in creating successful e-commerce mobile apps. Key areas covered include user experience design, performance optimization, security and data privacy, and platform compatibility. The study utilizes a mixed-method research approach, gathering data through questionnaires and analyzing it using statistical tools such as percentage analysis, Like-rt scales, and chi-square tests. The findings emphasize the growing adoption of mobile e- commerce in India, identify user preferences, and suggest strategies to improve app functionality and consumer trust. Ultimately, the research underlines the potential of mobile apps to revolutionize e-commerce by aligning technology with user needs.

Keywords: Mobile App Development, E-Commerce, Mobile Commerce (M-Commerce), Security and Data Privacy, Android, iOS, Order Tracking.