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This work is licensed under a Creative Commons Attribution 4.0 International License.
IMPACT OF SOCIAL MEDIA INFLUENCERS ON CONSUMER PURCHASING DECISIONS
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Abstract: In the digital age, social media influencers have emerged as powerful figures in shaping consumer behavior and purchasing decisions. This study explores the extent to which influencers impact consumer choices, examining factors such as trust, authenticity, engagement, and perceived expertise
How to Cite:
[1] Mr. s. Muruganantham, G. sujitha, “IMPACT OF SOCIAL MEDIA INFLUENCERS ON CONSUMER PURCHASING DECISIONS,” International Journal of Innovative Research in Electrical, Electronics, Instrumentation and Control Engineering (IJIREEICE), DOI: 10.17148/IJIREEICE.2025.134100
This work is licensed under a Creative Commons Attribution 4.0 International License.